Folks, this is a great article from the L.A. Times and well worth reading as we prepare for the launch of the 2011 Regal.
Buick is developing!
Here's a sample:
"GM is hoping the new Buick models will act as an automotive fountain of youth and attract more customers such as 48-year-old Frank Zuniga, a real estate broker from Hacienda Heights.
"When people think of Buick they think of the stereotype big boats, but they have really done some nice redesigns to compete with upper-end vehicles," said Zuniga, who recently spent about $40,000 on a fully equipped LaCrosse.
"I was close to getting the Lexus, but when I looked at what the LaCrosse was offering it was pretty attractive. I think it will be a hot seller for a while," Zuniga said.
The comparison to the Lexus is exactly what GM executives are gunning for. Much of their advertising pits the LaCrosse against the Lexus ES 350, the luxury brand's entry-level sedan.
That's one reason LaCrosse sale rose 336% in California to 528 vehicles in the first quarter while Lexus ES 350 sales have fallen 37% to 1,100, according to the California New Car Dealers Assn. Overall Buick sales in California have doubled from a year earlier.
Nationally, Buick sales surged more than 50% to 44,317 through the first four months of this year, a period when industry sales gained 16.7%, according to Autodata Corp. Buick also is outselling Ford Motor Co.'s Lincoln luxury brand this year.
The brand expects to double its current level of sales over the next several years."
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